You participated in or hosted an amazing bundle. You added dozens of new subscribers to your mailing list. New faces are showing up in your online community. You couldn’t be happier but you’re asking yourself… “Now what?!”
You’re not alone. Many bundle contributors and hosts make the mistake of carrying on with their business as soon as a bundle is over.
Sadly They’re missing out on a precious opportunity to connect with their new community members.
What should you do after your bundle is over?
Create a Nurture Series
The smart thing to do immediately after a bundle is to write a short nurture series. This is a series of emails (usually 5-7) introducing you and your service or products to your new members.
The reason you want to create this series is that the same new customer that are added to your list was also added to the other Bundle participants as well. That means you need to make sure you stand out in their inbox.
If you haven’t acquired an email marketing system as of yet, then I recommend you stop reading and make sure you have a good Autoresponder system in place. Take a look at the link below for starters.
Email #1: The Introduction
Start the first email in your nurture series with an introduction. You can share a bit of information about you and why they need to trust you.
Your welcome email will be the most viewed and opened email, so be sure to include a link sending them to an offer, a free training or some advanced content they can benefit from.
In your welcome email, you want to include things relevant to your branding. One writer was so well-known for her purple sneakers that she talked about them in her first email. She knew it was a simple thing that made her stand out in the minds of her audience.
Email #2: A Quick Check-In
In the second email, you’ll focus on a quick check-in. This message doesn’t have to be lengthy if you don’t want it to be. Just simply 2-3 paragraphs. Remind your subscribers about your product. Ask them if they got their download. That’s a great way to start conversations with them and get them engaged with you and your content.
Tell subscribers who may have forgotten to download your product where they can find the download link and encourage them to email you or contact you for help.
Email #3: A Simple Tip
For the next email, you’ll want to share a valuable tip with your audience. Try to pick some information that’s related to your bundle product.
Your tip should be short and to the point. You want to train your subscribers to think of your emails as quick and breezy. This makes them more likely to open and read your messages when they see your name in their inbox.
Email #4: The Small Offer
Now that your community has tasted your product (whether free or paid), make them another offer. Keep this offer small and close to the price of the bundle.
For example, if the bundle was $27, then you don’t want to immediately offer your $497 group coaching program. But you could share a link to your planner that sells for $37. If you don’t have any products of your own yet, send them your affiliate link.
Don’t be afraid to introduce your subscribers to your products early on. You already make offers to your list regularly, so you want the bundle customers to expect promotions from you.
Remember the nurture series is a wonderful way to welcome new subscribers. Take the time to create one and you’ll stand out in their minds and their inboxes.