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  • What to Offer in a Bundle

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    Nancy had been asked to participate in her first bundle. She was delighted at the idea of contributing and building her mailing list. But she wasn’t sure what to offer in the event. Her coach suggested she try offering one of these things:

    An eBook

    If you already have an eBook up for sale, you can easily provide a copy of it to bundle buyers. You can do this by having subscribers sign up for your mailing list and creating a welcome email with the link to your eBook.

    Of course if you already have a shopping cart in place, you could create a special discount code that gives participants 100% off. Just make sure to keep the coupon specific to the product. Otherwise someone may use that coupon code on other items that aren’t part of the bundle event.

    A Planner or Workbook

    Planners and workbooks are popular right now and they are low-content. That means you don’t need to take a lot of time or energy to create one. 

    Many people use the term “planner” and “workbook” interchangeably. They are similar but the big difference is that a planner typically teaches users how to do something while a workbook helps participants explore a topic in-depth.

    A Collection of Templates or Checklists 

    Another idea that could be useful is creating a collection of templates or checklists. Try to make sure your templates are related to what you offer so the people who claim it will be interested in your other products or services. 

    If you’re a graphic designer then offer a collection of graphics templates. Don’t try to create a copywriting checklist. You’ll muddy your branding and confuse new customers.

    A Webinar

    If you don’t have a product available yet, you could create a simple webinar. You can use a program like PowerPoint or Canva or even Google Slides to design your presentation and make it look professional.

    Then you could put up a sales page that features the information about your webinar as well as an area to sign up for it. If this is a bundle that involves paid products, be sure to include a price somewhere on the page so participants understand that.

    Use PLR

    Private Label Rights (PLR) content is special content you buy with the right to edit and brand it as your own. You can find PLR eBooks, PLR planners, PLR workbooks, and other amazing resources.

    Of course, not every bundle host is open to PLR. Some creators want to keep the products offered unique so they don’t allow any form of PLR content. If you’re not sure if PLR is acceptable, reach out and ask the bundle host in advance. 

    It’s OK if you don’t have any products before the bundle. Just take this as the opportunity to create a product that will serve your community and grow your mailing list!

    Create Your Own Bundle

  • Create Your Own Bundle

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    Melissa was looking to create and host a bundle. She was popular in her community and well-known. But she was looking for a way to connect with even more online business owners in her niche. If you’re like Melissa and you’re wondering how to host a bundle, here are a few tips to get you started…

    Choose a Theme

    The best bundles usually center around a theme. Sometimes, this theme is obvious. For example, if you run a keto lifestyle blog, then doing a bundle filled with information products on low-carb living makes sense.

    Think about what’s already been done in your community before choosing a theme. If several bloggers have hosted a “build your business” bundle, then yours isn’t likely to stand out. 

    But you can do something unique like Lynette Chandler and Cindy Bidar. They created a Work Less, Do More Bundle that was popular in their niche. Because they did a twist on the classic bundle, they saw excellent results from their event.

    Pick Your Date

    As soon as you have a theme in mind for your bundle, you need to pick the date you’ll run it from. Bundles typically do best when they last from 4-7 days. You can do a bundle that lasts longer than a week but the amount of engagement and interest will drop after a few days.

    When you’re setting a date, you may want to ask around and see if anyone else is hosting a bundle around the same time. If you’re bundle is set around the same dates as someone else’s, it’s not a big deal unless their topic is similar. For example, you’re both doing bundles around the topic of blogging. You won’t get as much traction this way and visitors are likely to be confused.

    Free or Paid

    You also need to decide whether you’ll charge your customers for the bundle. If you go free, you’re likely to get more subscribers. This can be a good thing if you’re just looking to grow your list.

    On the flip side, offering a bundle for free can attract “tire-kickers”. These are people that want to try out what you offer but they have no intention of ever spending money with you. 

    The plus side of a paid bundle is that you make money and you attract customers who are likely to buy from you again. But you may not see as many new subscribers on your mailing list.

    Hosting a bundle can a great way to establish yourself in your community, network with other thought leaders, and grow your mailing list. But take your time to think it through before you decide to host one and you’ll be more likely to experience success. 

    How To Find Bundle Contributors

  • How To Find Bundle Contributors

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    Delilah had chosen to host her first bundle. She picked her theme, set the dates, and decided to go with a paid bundle. Now, she is ready to begin recruiting contributors for her bundle. But she’s not sure how to get started. A friend suggested Delilah start by doing one of the following…

    Create a Contributor Form

    Before you do anything, start by creating a contributor form. This makes gathering and organizing submissions much easier. You can use a form creator like Gravity Forms or Formidable Forms.

    Ask for the name of each contributor, their business name, website, product description, as well as the monetary value of the product (especially if this is a paid bundle).

    You may also want to get a brief bio and headshot from each business owner. Try to envision how your sales page will look and this will guide you as you decide what information you’ll need from contributors.

    Post about on Facebook Groups 

    Another idea is to tap into your existing community on Facebook. Let your group know you’re looking for contributors and post a link to your form. If it’s not your community that you’re posting in, check in with the group creator before you talk about your bundle.

    Reach Out to Podcast Guests (Or Hosts!)

    Delilah had been interviewed on over fifty podcasts in the past two years. Her friend recommended she begin her contributor search by tapping into this network. Since most of the hosts already knew her, they were happy to contribute.

    If you’ve been a podcast guest, then you can do the same thing Delilah did. Send a quick email, let them know what your intentions are, then invite them to participate if it fits their schedule. 

    If you host a podcast yourself, then you might want to consider speaking with your former and current guests for contributions. You never know who will have some amazing content to add to your project.

    Tweet It Out

    You can also tweet about your upcoming bundle. Invite contributors to DM you for more information. For the best results, you’ll want to send out several tweets about your bundle at different times of the day. This ensures you’ll reach a wider audience and you’ll be more likely to find contributors.

    Look at Your LinkedIn Connections

    If you’re on LinkedIn, this network can be a rich source of industry experts and niche leaders. Take a moment to review your connections and see if anyone on the list is a good fit for your bundle.

    Delilah reached out to an old mentor. He was delighted to be asked and quickly submitted a product to be included with the bundle.

    Your next Bundle contributors are all around you! You just have to stop and take the time to let them know about your upcoming event. You will be delighted to find there are many people who are eager to help make your bundle a success. 

    After the Bundle: Keep Them Coming Back

  • After the Bundle: Keep Them Coming Back

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    You participated in or hosted an amazing bundle. You added dozens of new subscribers to your mailing list. New faces are showing up in your online community. You couldn’t be happier but you’re asking yourself… “Now what?!”

    You’re not alone. Many bundle contributors and hosts make the mistake of carrying on with their business as soon as a bundle is over.

    Sadly They’re missing out on a precious opportunity to connect with their new community members.

    What should you do after your bundle is over?

    Create a Nurture Series

    The smart thing to do immediately after a bundle is to write a short nurture series. This is a series of emails (usually 5-7) introducing you and your service or products to your new members. 

    The reason you want to create this series is that the same new customer that are added to your list was also added to the other Bundle participants as well. That means you need to make sure you stand out in their inbox. 

    If you haven’t acquired an email marketing system as of yet, then I recommend you stop reading and make sure you have a good Autoresponder system in place. Take a look at the link below for starters.

    Email #1: The Introduction

    Start the first email in your nurture series with an introduction. You can share a bit of information about you and why they need to trust you.

    Your welcome email will be the most viewed and opened email, so be sure to include a link sending them to an offer, a free training or some advanced content they can benefit from. 

    In your welcome email, you want to include things relevant to your branding. One writer was so well-known for her purple sneakers that she talked about them in her first email. She knew it was a simple thing that made her stand out in the minds of her audience.

    Email #2: A Quick Check-In

    In the second email, you’ll focus on a quick check-in. This message doesn’t have to be lengthy if you don’t want it to be. Just simply 2-3 paragraphs. Remind your subscribers about your product. Ask them if they got their download. That’s a great way to start conversations with them and get them engaged with you and your content.

    Tell subscribers who may have forgotten to download your product where they can find the download link and encourage them to email you or contact you for help. 

    Email #3: A Simple Tip

    For the next email, you’ll want to share a valuable tip with your audience. Try to pick some information that’s related to your bundle product.

    Your tip should be short and to the point. You want to train your subscribers to think of your emails as quick and breezy. This makes them more likely to open and read your messages when they see your name in their inbox.

    Email #4: The Small Offer

    Now that your community has tasted your product (whether free or paid), make them another offer. Keep this offer small and close to the price of the bundle. 

    For example, if the bundle was $27, then you don’t want to immediately offer your $497 group coaching program. But you could share a link to your planner that sells for $37. If you don’t have any products of your own yet, send them your affiliate link.

    Don’t be afraid to introduce your subscribers to your products early on. You already make offers to your list regularly, so you want the bundle customers to expect promotions from you.

    Remember the nurture series is a wonderful way to welcome new subscribers. Take the time to create one and you’ll stand out in their minds and their inboxes.

    Discover how to participate in bundles

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